Written on 1:30 PM by Unknown
Google is overhauling its search system so it returns "universal" results not just those from webpages. The change means users will also get results from news sites, blogs, video services and other relevant places.
Before now the different categories have been separate which meant searches had to be repeated to pick up all possible results.
The expanded results will be available via a series of tabs that will appear on the results page.
Drilling down
"It's breaking down the silos of information that have been built up," said Marissa Mayer, Google's vice president of search and user experience.
"It's a broad, long-term vision that will unfold over the next few years," she said.
Initially the changes only affect searches done on Google.com in English.
Read more on BBC
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Written on 6:43 AM by Unknown
Google has started testing a long awaited radio advertising service that represents the internet search leader's most elaborate attempt yet at expanding its financial clout beyond the web.
The test announced on Thursday will help sell advertising on more than 700 radio stations in more than 200 US metropolitan markets. Google hopes to eventually sign up more than 5000 stations, according to documents shown to potential advertisers.
Thursday's announcement didn't specify how many advertisers are involved in the early radio tests nor set a timetable for opening the service to all comers.
Google is betting its technology can do for radio what it has already done for the Internet by automating the process for selling and distributing ads to an audience where the messages are most likely to pique consumer interest. As it does on the Web, Google plans to charge a commission for helping radio stations sell ads.
The Mountain View-based company signaled its intention to expand into radio advertising in January with a $102 million acquisition of dMarc Broadcasting Inc. Since then, Google has been working to make the service compatible with a system that already serves millions of Internet advertisers.
Source:
AP
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